Thursday, July 1, 2010

Furla Fashion Fumble

After two weeks in Italy - which included four days in Milan, the fashion capital of the WORLD, and home to the flagship stores of such luminaries as Dolce & Gabbana, Prada, Versace and Emilio Pucci - I came home empty-handed. Somewhat unbelievably.

When we left for Italy, my plan was to buy a decent handbag to upgrade my professional image, and more than likely, a pair of shoes, because, well.... I love shoes and Italians make wonderful shoes. With a plan and a full day on my own while Eric was lecturing, it seemed to be a foregone conclusion that I would score some stylish Italian accessories.


My tour of the "Golden Quadrangle," Milan's fashion center, left me feeling a bit out of my element. If Gucci and Prada don't fit my lifestyle at home, what was I doing at these glitzy stores in Milan? When a $1200 evening gown at Valentino began to look reasonable (because, uh yeah, I have so many black tie events to go to...), I knew I had to get out of the neighborhood.

On the way to yet another cathedral, Eric and I passed a Furla shop. Angels were singing and a beam of light landed on a perfectly balanced, stylishly simple handbag. Laaaaaaaaaa!

I lust after these Italian handbags, but at $400-500 in the US, they're quite a bit out of my price range. When we stopped to admire the bags, I noticed that they were around 200 Euros. Still expensive, but far less than at home.

Much to my dismay, I paused. I choked.

My shopping karma deserted me.

We kept walking. I didn't throw down my credit card for one of those buttery-soft leather confections.

Now I see delicious handbags everywhere,

Morelle, who is sadly closing her shop.

or maybe it's still open here.

but they do not measure up to my Furla dreams.

Today's travel lesson: Know your exchange rates inside and out, so you can quickly calculate in your head (200 Euros = $247, fully half the price of a Furla bag purchased in the US!).

Also, know the approximate cost of things you are thinking of buying, easy to research on the web. I didn't fully realize the price differential between a Furla purchased in Italy and one purchased in the US until I got home and checked Furla US's website. Had I been aware of this difference, I might not have choked!

1 comment:

LPC said...

Oh no. Not the dreaded shopping choke:). A phenomenon worth studying.